MotorTrend approached our agency to expand their digital footprint and audience reach, which typically skews older and male. We cooked up some eye-catching banners, delivered culturally-relevant memes, parody posters, and animated videos to promote MotorTrend as the premier destination for more than just garage rats. We repositioned the channel as an inclusive content platform that showcased the wide variety of media offerings provided through one common viewpoint: the windshield.
